“The campaign created by AlmapBBDO argues that there is no room on Earth for companies that do not care about sustainability”.
The Brazilian network of the United Nations Global Compact has launched a campaign inviting companies that do not support corporate sustainability initiatives to move to Mars.
The campaign created by the advertising agency AlmapBBDO claims that there is no other place on Earth for companies that do not care about stability and society. To reinforce this premise, the film highlights the benefits and advantages of companies launching their operations on Mars.
The campaign began with teasers selling Mars as a “new business destination concept” and can now be seen in its entirety on the official Global Media social contract.
“This campaign marks the launch of the Ambition 2030 Brazil network of the Global Compact, which, through its seven platforms, will engage companies to meet their seven Sustainable Development Goals,” said Otavio Toledo. , Head of Global Contract Marketing, Events և Communication.